Nouri Shaaya
CEO, Rilk
Nouri Shaaya is the CEO of Rilk. He has been selling online since 2013, running a multi-channel operation across Amazon, Walmart, eBay and retail drop-ship, with sales approaching $40 million a year. He writes about what actually hits a seller's margin: fees, re-rates, returns, and stock that sells twice.
Articles by Nouri Shaaya
- Why We Built Rilk: Replacing 5+ Tools with 1
We were running our own multi-marketplace business across five tools and a spreadsheet. The math stopped working. So we built the tool we wanted to use.
- Amazon Inventory Management: The Complete Guide
Amazon inventory management done right — FBA stock, IPI score, multi-channel sync, per-unit costs, and the mistakes that quietly eat margin every month.
- FBA Removals Tracking: How to Stop Losing Money
Most Amazon sellers lose money by never reconciling FBA removals. Here's the fee math, the trap, and what real tracking looks like.
- Netting $5K/Month? Your P&L Is Hiding Two Costs
A flipper netting $5K/month on six-figure gross does not have a margin problem. His P&L is hiding $3,500/mo in tool subscriptions and unpaid founder labor.
- Amazon Return Fraud: How to Spot a Serial Refunder
One buyer, one address, eight orders of the same SKU, $1,200 refunded in six weeks. The pattern was in your returns log and your tools never showed it.
- Why "Estimated Profit" Lies — and What to Do About It
Estimated per-unit profit is almost never what hits your bank account. Why the gap opens, and what real settlement reconciliation looks like instead.
- The 23.6% Margin Amazon Order That Actually Lost Money
One Amazon order: 23.6% estimated margin, -3.2% after settlement. Two vague "adjustments" were label re-rates. How to catch them on every order.
- Why Multi-Channel Sellers Still Oversell
Five reasons sellers oversell across channels even with software in place, what one oversell costs, and five questions to ask your tool.
- Why Your Amazon Payout Never Matches Your Sales
Your Amazon deposit is sales minus fees, refunds, reserves and adjustments, over a different window. Every gap, and how to reconcile it line by line.
- What an Amazon Order Really Costs: Every Fee, FBA and FBM
Referral fee, fulfillment or label, storage, returns, re-rates, ads and item cost: every cost on one Amazon order, FBA vs FBM, with a worked example.
- True Profit Per Order on Amazon, Walmart and eBay
Profit per order is one formula on every marketplace. What changes is where fees, label cost and item cost come from, with a worked example on all three.
- Profit Per Purchase Order: Which Batches Made Money
Track each unit at the cost of the purchase order it came in on, landed costs included, and see which batches made money and which sat on the shelf.
- Real Profit on Refurbished Units, Unit by Unit
Profit on refurbished stock is per serial number: purchase price, freight, repair parts and labor, grade, fees and returns. A worked example on two phones.
- How to Choose Multi-Channel Inventory Software
How to choose inventory software for selling on Amazon, Walmart and eBay: nine questions to ask, what each answer costs you, and how to test it.
- List on eBay by UPC, Even When eBay Finds No Product
We scanned the same UPC into eBay's listing tool and into Rilk. On three popular products eBay found no catalog product; Rilk found each in under 3 seconds.
- Can You Buy UPS Labels Through the Walmart Buy Shipping API?
Walmart's Buy Shipping API now returns UPS labels, not just FedEx and USPS. What changed, what the label protects, and how to buy them in bulk.
- How to Check Your Amazon Settlement for Adjustments
Carriers re-measure your boxes and Amazon refunds buyers who never send anything back. Both land in your settlement. What to look for, plus a free check.
- Which Inventory Software Connects to Temu?
Rilk is listed in the Temu Seller Center App Store and any US Temu seller can connect it. What "connects to Temu" should mean, and what's free.
- Best Multi-Channel Inventory Software for 2027: 3 Things to Check
The best multi-channel inventory software for 2027 shows where money leaves after the sale: shipping adjustments, settlements and returns. What to check.
- What Does a Returned Amazon Order Actually Cost You?
A returned Amazon order is a loss, not a zero: the label out, the label back and the fee Amazon keeps. $18 to $24 per return in our example, and how to see it.